Optimizing Internet Web Sites and Pages Tutorial Free with 76 HTML, CSS, and JavaScript Rules to Professionally Optimize for Highest Ranking and First- Second- or Third-Page Presence on Major Search Engines Spiders and robots

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This entire "COMPLETELY FREE" tutorial on Optimizing Web sites and pages for high rankings not only describes the many hidden arts of optimizing a Web page for major search engines and their spiders and robots, it also provides descriptive images, several active links and buttons, additional tutorial-styled HTML pages, comprehensive explanations in each category, and many working models of professional techniques.

A Complete Tutorial:
76 Rules on How to Professionally Optimize
Web Sites and Web Pages for Internet Search Engines
COMPLETELY FREE

© 2005 by Thomas's HTML & Web Designs, and Up-To-Date Tutorials

PREFACE:
     The first and only totally complete "FREE" tutorial of its kind on-line or anywhere, which is the original and the only version of the 76 Rules on How to Professionally Optimize Web Sites and Web Pages for Internet Search Engines. Objective: first-, second-, or third-page presence (third-page at the worst) for your Web site on major Internet search engines.
     This tutorial was created in 2005, after years of Web-developing research, when Internet Explorer browsers 4, 5, or 6, and Netscape browsers ruled the Internet, but is now i.e. 8 and i.e. 9, Google, Firefox, and other great browsers.

     Nevertheless, the functionality of the herein rules still are relative to the "very precise" art of Web optimization. Where the Netscape browser is mentioned in a rule, in some instances, relate that rule with the Firefox browser.

     Although this tutorial is indeed complete, you'll still, for what can be shipped, upon request, in disk form, shipped free of charge, referred to in this tutorial as "extras," have an opportunity to do a little spending near the end of all these instruction. There is, however, no obligations connected to any of these scholastic exercises. EXTRAS NOW ALSO TOTALLY FREE, somewhat worthless without understanding many of the rules in this tutorial. Download opportunity available FREE a short way down this page file.

What follows, slightly edited for current technology, is the original tutorial:

     If you're wondering why a Web site can't be found on search engines, this tutorial, which is written as if you were just beginning to build your site, should enlighten you wonderfully. Furthermore, you'll realize by the time you're finished reading the following rules why I feel that in this tutorial it would be unproductive to go into elaboration on why some Web pages with little or no optimization techniques applied within their structure rank first-page presence while others with great optimization techniques do not. Your job description now is to build for yourself and to obtain the best search engine position possible for your own Web site.

     Bear in mind, however, that if you're planning to use the information in this tutorial to raise the search engine position of a Web site's home page or any page that is already built and on line, that that particular page will not look the same once you've finished optimizing it. The page will change in appearance but not all that greatly if you're careful in the arranging of elements, as you'll see as you read the following Rules.

     For the best optimizing results, try to follow as many of the rules in this tutorial as you feel comfortable with while building your Web site or page. Obviously, there could be situations prohibiting your using all the rules, including when you feel you're overdoing the optimization.

     If you prefer to use only about half of the rules, and if you select what you personally consider the strongest applications, and use them in relevant areas of your source code, your domain can easily find itself on line among the highest ranking in your site's category.

     Regarding the above last two paragraphs, a month or so after you've first submitted your Web site or a Web page, if you feel its position should be higher and that you might have over-optimized, lighten it a little of some of the lesser optimization techniques, and submit the site or page again. Then wait several weeks, and again check the position of your site in the major search engines.

     If you're still not satisfied, contact their Support Team for suggestions, but only if you feel it's necessary.

     Submitting Your Site (not exactly a Rule) is found near the bottom of this page, but means virtually nothing until after you study this tutorial thoroughly.

     A resourceful student, who truly desires to excel in the category of optimizing Web sites or pages, will all but memorize (if not totally memorize) this entire tutorial.

TIP:
     Rather than visiting and checking all the engines to which you submitted your site, use the major search engines as a standard of comparison. How they rank your site is how 95% of the minor engines will rank it. Furthermore, many search engines re-spider and re-index (re-archive) your site from time to time, saving you the visit. Nevertheless, it's not the worst idea (off and on in your spare time) to double-check all the engines to which you submitted your site.

     It is strongly advised, however, not to submit your site or the same page to engines over and over again. Think about it logically. Unless you've made some important changes to a page, why would re-submitting it raise its position? Some on-line-purchasable Web site optimizing programs will encourage you to submit your site on perhaps a monthly basis, but read the first sentence of this paragraph again. Your goal is a position within the first three pages of search engine hits; your ultimate goal — the first page.

     It is impossible in this or any search engine tutorial to describe the customs and rules of submitting your Web site to each individual search engine. Therefore, all anyone can do after entering the Home Page of a search engine is to try to find the link or button that directs the user to the "Submit a Site, Add a Site, Suggest Your Site, Add a Page's URL," or any link or button relative to the aforementioned titles. From there, it's up to the user to proceed as the engine directs him.

     One of the reasons for the high cost for this tutorial is that it reveals virtually every trade secret there is to optimizing a Web site or page, is the result of nearly seven years of successful programming for the Web, and its price enhances job security for thousands of Web developers. If all the Web site developers (and very few do) knew all the ins and outs of search engines and what they require to rank domains in high positions, then all the Web site developers would apply the knowledge and render site or page optimization and locating categories worthless or exaggerated and redundant; and, a very unique job situation would be lost forever from the Internet.

     (1A) You'll also find in the disc a folder named "_tutorial_extras" in which I've isolated 14 of the real-time applications from this web-page version of the tutorial, "_optimizing_web_sites_and_pages.html" file, in the event you'd like to use them without having to access their code from the source code of this html version (but only after reading this tutorial, or the extras might mean little or nothing to you).

     For more information pertaining to the extras, and before opening any of their files, read the "_Tutorial_Extras_Read_Me_First___READ_ME_FIRST.txt" file found within the "_tutorial_extras" folder.

     To download the complete extras folder, in .exe format (apx. 288 kilobytes), allowing nearly any computer operating system (except possibly some versions of Windows 7) to open and make use of all the extras extra files—and the complete set of accompanying associated folders—. [Please read the above paragraph (1A) before downloading.] click here.

     Hard copy tutorial size, printed in Microsoft Word 97+, approximately 40 pages but will lack some of the HTML elements and formatting. Page-count unknown if printed directly from this Web page browser.

End of PREFACE

WEB SITE OR PAGE OPTIMIZATION RULES:

1. First and most important: Optimizing a Web site is an extremely disciplined business. Your entire Web Site (especially your Home Page) should be designed as professionally beautiful, professionally unique, and as professionally interactive as you can possibly design it. Perfect (or nearly perfect) structure in a Web site often equals a leading position in most search engines. Moreover, and I may or may not mention this again, try your best to keep as many of these rules in mind while you're building or rebuilding a Web page.

     Although I repeat the following paragraph near the end of this tutorial, I feel it is equally important, and fair to you, to place it here as well.

     If the Rules of this tutorial are used discerningly and discreetly, a Web site should (in relation to its directly or indirectly associated search terms) have no problem finding itself within the first three pages (if not the first page) of search engine hits, and on a very regular basis.

     The facts are in this tutorial; how hard you study, how well you comprehend what is being presented, how well you retain what you study, and how well you apply the knowledge, is up to you.

PRAY OR MEDITATE ON THE DESIGN:

     Take your time. Lay back in a comfortable lounge chair, a couch, or in your bed for a while, then close your eyes and daydream. Fantasize various interactive elements or activities, and images of Web sites presenting resources relative to what you'll be offering to the public. Fantasize beautiful shades of color (soft or hard), more images, backgrounds, borders, the shapes and size of buttons or text links, strive for the very best in yourself, and never be in a hurry.

     You must truly experience your Web site, or at least its Home Page, before you begin building it; and after you build it, you want your Internet visitors to experience it powerfully enough to later on express their excitement to friends or relatives, or anyone they know who might be looking for the same product(s) or service(s), or who might be looking for someone to build them an attractive Web site.

     In this tutorial, however, which pertains to the subordinate pages nearly as equally as it does the Home Page, and moving away from meditating concept and design, pay close attention to all words or phrases that are CAPITALIZED, highlighted, underlined, italicized, bold to be considered seriously, sometimes between double quotes ("works well"), or a combination of any of the above. These are enhanced for very valid reasons, as I deem them thought-provoking assistants that will lead ultimately to their purest definition.

2. When a Web site shows high on search engines, is attractive, easy to navigate, and all pertinent information is fully and clearly expressed, some owners of other sites will link to it; or they'll e-mail you and ask for permission to link to it. Whether or not their site is relative to yours (but be choosy about linked-site content), their link should increase the search engine popularity of your site and help keep it from falling in search engine rankings. Many major search engine spiders roam the Web and read and index (for their own engine) links to outside sites, even if those outside sites have never been submitted to a search engine. These outside links are in sites that are already listed in the roaming spider's directory, but are detected, and the targeted site is then spidered by the roaming spider and then indexed for public use in the roaming spider's search engine.

     To give you an example of roaming spiders and their extracurricular duties, I once uploaded a new Web site, and, as an experiment, I let a little more than a week pass by before submitting the site to any search engine. However, moments before I uploaded the new Web site, I had uploaded a new "free" tutorial Web site containing nothing related to my new Web site but containing a link to its Home Page. Two weeks had not elapsed, and Google and several other search engines had my new site listed, and near the top of their first page of hits. I discovered this while testing search terms when I was in the middle of submitting my new site to those engines.

QUICKIE TIP: To find a virtually-impossible-to-find Web page, go to Google or MSN and, if you know them, type into the search window the first several words of the page's Title, placing those words in between double quotes "Our minnows are usually brought to us by" for an exact-phrase search. Run the search; you'll have no idea how deep in the engine the page is indexed; but you'll at least know whether the page and its Web site are onboard.

     Google, by the way (as I've read on line), now states that they index more than three billion Web pages. If a millionth of those pages offered what your site offers, that's a thousand pages and quite a lot of competition for your Web site to outmaneuver and surpass in search engine ratings, to say the least.

3. To further increase your Web site ratings (and I can't suggest this strongly enough), unless your company is recognized nationally, use only key or influential words in your domain name, which describe your product(s) or service(s), such as autoscarspickuptrucksforsale.com. Search engines can read effective words, even if the words are not separated by underscores ( _ ) or hyphens ( - ). Using hyphens in a domain name can, or might, inhibit some search engines from assigning it a top-level listing.

4. I also suggest strongly that you program your site not only for newer browsers but for both Internet Explorer 4 and Netscape 4 (Mozilla FireFox) browsers (still in use today by many and can be downloaded from several Internet sites) so your site will be seen identically or nearly identically in as many browser versions as possible. You don't want to lose even ten percent of your potential business. Ten percent of a thousand hits to your site equals one hundred potential visitors.

     For example: Forgetting to add — or misplacing — a required </td> or </table> tag will result in portions of a page or the entire page not appearing in some Netscape browsers, and possibly some versions of Microsoft's Internet Explorer. The same rule applies to proper placements of quotes ( ' ), ( " ), </font>, and </a> tags. Once you've become a seasoned developer, however, you'll find yourself being careful automatically with all characters, tags, and Script containers.

5. Also, if possible, program your Web site for 15-inch monitors, and eliminate any occurrence of the "lazy" horizontal scroll bar. Test your site in both 800x600 and 1024x768 resolutions, making sure the body content sits centrally in the page (unless undesirable for your own technical reasons) and that your tables, table data areas, sizes, and percentages do not require adjustment. Many live reviewers* consider everything.

     Don't just look at your source code, READ your source code, and never (before uploading a file) take it for granite that everything is spelled and placed correctly in your Scripting. When you've finished programming a file's source code, copy-paste the entire source code into a word processor, not unlike Microsoft Word, to DOUBLE-CHECK every last character you typed. Many live reviewers* consider everything.

6. Regardless of what you've seen, read, or heard in the past, meta tags in the head section should, for the sake of higher ratings and spider efficiency, be placed in the following order:

Title
Description
Keywords

7. THE TITLE TAG (also called the Title container):

     Have you ever seen a Web page listed without a title in a search engine? Often; and it just as often discourages a searcher from selecting a page that might contain suspicious content. Another point to consider is that if a visitor has to wait a long time for a page to fully load into the browser, odds are, the visitor will leave and go to the next-best search result. Moreover, if a visitor has to click through four or five pages to find a product, a service, or a price (especially a price), the same results will occur. Many live reviewers* consider everything. Now, let us proceed.

<title>Good Used and New Cars, Pickup Trucks and Luxury Autos for Sale</title>

     Regardless of the above example, avoid nine- or ten-word titles. They're virtually useless, PERIOD!

     Include only capitalized words in your title that inspire your market (but never in all uppercase characters — NEW LUXURY), but phrase them, whenever possible, to be understood by search engine spiders; they possess a somewhat peculiar intelligence. NOTE which words are capitalized: "Good New Luxury Cars, Used Pickup Trucks for Sale" This Title is easily understood and uses only three adjectives and one preposition. "Good" is not only an adjective but also a noun and an adverb. Good, incidentally, also means best, but the word good is not discriminated against by search engine spiders.
IMPORTANT NOTE:

     The word best (if located in your Title tag — also called the Title container — Description tag, or Keywords tag) is often shunned by spiders and might lower your site's chance for a high search-engine ranking. Use other forms of Best, but not words like Greatest, Supreme, Superior, Foremost, Unbeatable, etc. These words, however, may be used without restriction in the body of any page, but be careful to write them at widely spaced intervals, when or if you use them.

     The only reason a Web developer would place a company name into the title or description (usually at its forefront) is that the company is world famous or at least known throughout the U.S.A. and needs no visitor-attracting help from search engines. To put it another way, try to use only words in the Title that describe your product(s) or service(s), but not to the extent of eliminating all conjunctions (and, but, as, etc.), or adjectives, verbs, or the definite article — the.

     On the other hand, if your company deals in high-dollar products such as new luxury automobiles or luxury SUVs, your company name might well be included near or at the beginning of the title container. If you're thinking of announcing your company name in any of the tags, it is highly recommended to place it only in the Title container and allow the Description tag to summarize the product(s) adequately and for spider efficiency.

     The title container should contain at least 25 words, which was once declared a near-perfect amount; but a 40- to 50-word title is usually far better and is not rejected by the majority of search engine spiders, including MSN.COM: Bing.com, and others in the same league. Include both singular and plural forms of important nouns: persons, places, things, qualities, or actions (used, preowned, pre-owned, car, cars, auto, autos, truck, trucks, fast, faster, big, bigger, etc. Plurals however, in the title container may be read by search engines in the singular also). Nearly any form of noun or adjective can be used in the Title, Description, and Keywords, and without restriction.

VERY IMPORTANT: Never end a Title with a period ( . ).

8. THE DESCRIPTION TAG:

<meta name="description" content="Good new and used cars, luxury autos and pickup trucks for sale.">

     The description tag is written like a formal letter, capitalizing the first letter of only the first word of each sentence. The description tag should contain at least twenty words; but, regardless what others might suggest, a 40- to 60-word description is far more productive. Moreover, try to include singular and plural forms of important nouns: person, place, thing, quality, or action. Adjectives, conjunctions, prepositions, and adverbs should be used at a minimum, which frees more spider attention toward the more important words in your tags.

     ALWAYS begin the description content with a double-quote ( " ), and always end the description with a period ( . ) and a double-quote ( " ) — ( ." ), as most spiders require them but usually don't advertise the requirement.

     Write distinct Title content, distinct Description content, and distinct Keywords content "for all your product or services pages," and focus on the unique content and purpose of each page. Never use the same meta tag or tags in all your pages, or your site might be totally ignored by many spiders.

     Every product or service page more than likely has a special importance that should be emphasized, and that special importance should be described in the body of the page — AND the page's meta tag(s). The Description and Keywords tags, though I recommend using them in product or service pages, are not always necessary for all pages in your site, but should always be found in your Home Page (index.html).

9. THE KEYWORDS TAG:

<meta name="keywords" content="good,used cars,used luxury cars,used auto,new autos,pickup,car,autos,pickup trucks,luxury,auto,for sale,sale">

     Try to include phrases as well as single words in your Keywords tag.

     All words inside the Keywords tag, including proper nouns (proper names), must be in lowercase and separated by commas.

     Any word or phrase used in the tags should also appear, whenever possible, identically in the body text of the page. Body text example: We offer what we believe to be the finest used luxury cars, which are now available in our downtown lot.

     Try to ALWAYS include both singular and plural forms of important words in the body text and all the meta tags, though plural words these days may be read by engines as singular also.

10. Somehow, but legitimately, use the word free or discount or low-cost in all your meta tags. The words free or discount or similar words are often used by people when they write their search terms. Furthermore, some engines might not be programmed to read the Title container, but only the Keywords tag; while other spiders might only read the Description tag. Be prepared for all spiders.

     A sub-rule to the above: After you're sure your product or service is indeed sought after by the public (a piece of necessary pre-research), find out what search phrases (terms) work best for your product or service. Search terms and keywords must relate to names of your product(s) or service(s). Go to MSN.Com (Bing.com), and try a variety of search terms relative to what you are offering. Avoid search terms and generic (all-purpose) keywords that nobody would use, but log the productive key phrases somewhere while planning your future strategies.

     By productive, I mean that one search phrase might generate more first-page Web sites directly related to your product than another search phrase might generate. I mentioned MSN.COM just for an example but also because Google (these days) seems to organize their spiders' algorithm with a bit less convention than other major engines do; and, with MSN.COM, you might gain a better idea of the relativity of a search phrase.

11. Use your most important words near the beginning of your meta tags.

12. Whenever possible, place nothing else but your basic meta tags or CSS containers or JavaScript(s) into the head section of a page's source code; but, whenever you find it a must (testing it in both Netscape, FireFox, and Internet Explorer), you may place your JavaScript (when allowed) within the body of the page or near the bottom of your source code. CSS attributes and events, and JavaScripts, are not always required in the head section and usually better used if accessed externally. Using external CSS or JavaScript files often allow spiders to get to the body text of a Web page much quicker because of no command lines and fewer lines of code in the head section of the Web page's source code.

13. Nevertheless, there is always an exception to rule 12, and that is that you might include the meta name="generator" tag (programs that helped you develop your site) beneath the Keywords tag. This tag might include high-end program names, possibly considered valid information by some search engine spiders, but, to my knowledge, is never required by any of them.

<meta name="generator" content="Microsoft Photo Editor, Ulead GIF Animator, Netscape Communicator for complex tables rendering, Paint Shop Pro">

     However (and I'm not saying they're worthless), using tags like the following two might cause your site to drop a bit in the rankings.
<meta name="search-engine-spider-name" content="index,follow">
<meta name="revisit-after" content="14 days">
     If a spider is commanded to visit a site or a page every 14 days, and it sees no changes or edits at every visit, the spider might calculate for itself that your site is stagnant (inactive), and the spider's index might then lower your site's last position.

     Any tag relative to the following tag could also (but accidentally because of inadequate knowledge of the usage and limitations of the tag) restrict spiders from indexing much of or your entire site.

<meta name="robots" content="noindex,nofollow">

14. Although search engines sometimes list a CFM or ASP or Flash page (usually a subordinate page) high in the ranks, try your best not to use CFM, ASP, or other on-the-fly database applications, or Flash applications, in your Home Page, nor in the title of the index file (index.asp). Data processing from the Home Page is totally unnecessary — ninety-nine percent of the time.

     Many search engines will detect the first database ampersand (&) in the code, a Flash application, or another database-related character (?), and cease indexing the site because, to index further, they would encounter an infinity of pages.

15. Make your body text easily readable in both 800 x 600 and 1024 x 768 resolution. Many Internet users have poor or defective eyesight, and search engine spiders and live reviewers* consider clearly readable text a great plus.

16. Place the contents of the main 3 meta tags — Title, Description, and Keywords — but with only and very slightly paraphrased (rephrased) wording (just the contents of the main 3 meta tags) into comment tags just beneath the <body> tag. Many search engine spiders read these comments (but not as readable body text), yet consider and index them as supportive text, which might result in higher rankings of your site or page.

<body>





     I've only experienced one search engine that considers this application as repeating the meta tags in the body section, thus not indexing my site. The search engine, however, was a minor one, and I felt comfortable without it. Nevertheless, when I'm finished with a new Web site, I submit it to as many search engines as possible, whenever possible, and often in my spare time.

     By using a search term, such as, list directory national international search engines, you can find and download huge lists of search engines from the Internet. While you're in the process, however, avoid Web sites that "guarantee" they'll submit your site or page to twenty, thirty, hundreds, or even thousands of search engines, and on a regular basis (monthly or otherwise). Although some search engines, from within their portals, advertise programs like these, they themselves, as many engines do, often disregard bulk Submissions.

     MSN.com, Google.com, and possibly many other engines these days, require the Web site submitter to type letters or numbers (code characters) into a little window, which ensures the search engine that the submission is not coming from a bulk submit program.

17. If you're selling a product, ALWAYS USE the phrase for sale in the body of the page and in all your meta tags.

     Offer your visitor an easy on-site payment plan. If you can't afford a merchant account, include in your shopping cart a link to a service such as PayPal.com. Hundreds of thousands (if not millions) of shoppers these days trust doing business with PayPal and already have established accounts with them.

18. Other than in your index.html page (home page), include all the meta tags: Title container, Description and Keywords tags in at least 2 more of your site's pages. This gives spiders room for more indexing of your site, and it might give visitors more avenues by which to enter your site.

19. Although some developers use direct references, when you are using a CSS class attribute and value, name the class relative to your product(s) or service(s) but more preferably without using direct references, such as necklaces or rings. Use an adjective like discount, or ruby, as in a color, which will still add related text to your source code — for the spiders' sake.

<style type="text/css">
p.gold {font-family:baskerville old face,times;font-size:12pt;color:#ffd700}
td.ruby {font-family:arial,helvetica;font-size:10pt;color:#ff0000;letter-spacing:2px}
</style>

20. Be professional, and try not to use sound files or popup windows in your Home Page. Some spiders consider the popup page as the index page, find very little body text to index, and reject your entire site, or index it somewhere in outer space.

     If you feel you have to provide sound or a popup in your Home Page, add a link in the page, and allow your visitors to click it if they desire a musical background, a voice comment, or a popup describing your product or service.

^{Click for:

or

Press your ESCAPE KEY for Silence}

     The above sound setup does not work in Netscape 4, unless, possibly, it has access to proper plug-ins.

     The Scripting for the above sound setup is in this location in the source code of this page, and the JavaScript code is in the head section of the source code.
To pre-load the sound files, the
<BgSound id="Audio" loop="1">
<embed src="sound/jazz.mid" hidden="true" autostart="false">
<embed src="sound/canon.mid" hidden="true" autostart="false">
tags must appear immediately, or nearly immediately, beneath the body tag.

     Nevertheless, bear in mind that sound files take extra time to download into a browser, should be pre-loaded (as I believe the above setup does), and the majority of Web surfers are still using dialup connections (especially through slow-loading cell phones) — and might be for years to come.

Get on their good side:

     A large number of major search engines use live reviewers* to qualify submitted Web sites, and they sometimes get perturbed at popup windows or sounds uncorking automatically and uninvitingly while in the middle of loading that day's thousandth index page (HOME PAGE). Serious food for thought, especially because the live reviewer is going to choose how and where to index your site.

21. Nonetheless, I strongly encourage the use of popup windows for enlarging thumbnail images for your products (keeping your visitor in a products page) and for adding more relative text to a Web site collectivity. Popup windows activated by a visitor's choice, even if the visitor has to idle (suspended) his browser security settings or popup blocker temporarily, are often used tastefully in the subordinate pages of a Web site. If, however, you chose to bypass or avoid any popup blocker, send your visitor to another page when enlarging your product images.

22. Now in the same breath, if you can find space in your Home Page to include a quickie, HTML-driven mini-photo album, you'll have an additional opportunity to add legally hidden text. By legally hidden, I refer to the Option Values in a select dropdown menu, and the Alt Value in the default image tag. First hover the image to view the Alt value, and then select a menu option.

A Quick Review of Our Cars

     The above example (See the source code) works in both Internet Explorer 4+ and Netscape 4+.

     A sub-rule to the above application is the OnMouseDown Image Swap. If you include the following type of Scripting inside an image tag, if someone right- or left-clicks the image, it will change automatically to another image. Both images must be pre-loaded for instant viewing when clicked while on line. The idea, however, is that this not only helps prevent image stealing, but it adds more keyword-type of text to your page. I'll omit most of the image attributes and just focus on the necessary Scripting.

Example Image Tag:
<img src="images/happy_face.gif" alt="Our cars make people happy" name="rollsbentley" onmousedown="rollsbentley.src='images/sad_face.gif'">

RIGHT- OR LEFT-CLICK ME

     The above example (See the source code) works in both Internet Explorer 4+ and Netscape 4+.

23. Whenever possible, use CSS-styled input buttons instead of rollover images. You can produce very attractive buttons with this approach — and the technique allows a much faster downloading of your page, saving it from having to load an array of rollover images. Moreover, unlike most button images, CSS-styled input buttons contain readable text, which spiders also read and might also add to the index. Also note Rule 34: In-line Titles.

HOVER AND CLICK EITHER BUTTON

24. If you're adept at CSS or imbedding in-line styles into HTML tags, concerning the below HTML button (the button seen a bit farther down in this page), experiment in a Web page, using the following button Script. The value, which is the button's title, adds in this demonstration 3-way readable text to the page for search engine spiders to read or index; and, the colors change when the visitor hovers the button. Works in firefox (this is a recent correction), but does not work in Netscape 4, but the button functions.

     You may, if you desire, copy-paste the following tag:

<input type="button" value="Good Cars" style="font-family:arial,helvetica; font-size:12pt; font-weight:bold; width:160px; background-color:#0000ff; color:#ffffff; letter-spacing:4; border:outset 5px #ffff00" onmouseover="value='For Sale'; this.style.background='#ffff00'; this.style.color='#ff0000'; this.style.border='outset 5px #ff0000'" onmouseout="value='Cheap Autos'; this.style.background='#0000ff'; this.style.color='#ffffff'; this.style.border='outset 5px #ffff00'" onclick="location=('example_2.html')">

     In your HTML page, hovering a button like the below example (from the above code) changes the readable button text from Good Cars to For Sale, and the mouseout event changes the For Sale to Cheap Autos.

     The code that formats (stylizes) the button is found in the head section of this page (in the Style container), AND its reciprocal code is found in-line inside the input button tag itself. Check the source code of this page (the head section - and the code inside the following button tag). The mouseover event does not work in Netscape 4, the button functions properly, but the rollover effect is not needed for spiders to read the text. Try the button now.

     Many hover events do not function in some Netscape versions unless the event is specifically Scripted. For this reason, I've included two examples below, which allow specific mouseover events in both I.E. 4+ and Netscape 4+.

mouseover_example_i.e._netscape_1.html

mouseover_example_i.e._netscape_2.html

25. THE LEAD ANNOUNCEMENT, sometimes referred to as Heading Text:

     THE LEAD ANNOUNCEMENT is probably one of the most important rules in this tutorial.

     Because you want spiders to index as quickly as possible your product's most valuable information, place one to three lines of "readable text" (size="2" or CSS-styled to 8- or 9-pt font) neatly bordered at the very top of your page: readable text which nearly mirrors the text in your Title container. To display an example of this Lead Announcement, and you already saw it, I've placed a blue-bordered example at the beginning of this tutorial, at the very top of this page. The "Title" container in the source code of this page, however, doesn't come close to resembling the wording in the LEAD ANNOUNCEMENT.

     Repeat the 1 to 3 lines of bordered and readable text (size="2" or CSS-styled to 8- or 9-pt font) near the very bottom of your page, but paraphrase (reword) the text slightly so you're not literally repeating the Title text or the text in the Lead Announcement.

26. If you omit the name of the font (arial, helvetica, times new roman, etc.) or omit the size of the font (font size="3", style="font-size:12px," etc.), some browsers might rearrange the alignment of your text or images and possibly create them on new lines within the body of your page.

27. Just as professional Web site developers do for minor-league sites, write at least 300 readable words into all product-related pages. Divide the words neatly into tables inside the body of the product-related pages. Use keywords and key phrases that will also appear in the meta tags of those pages: key phrases written nearly the same way they appear in the body. Do not use just a few keywords and key phrases among the sentences and paragraphs that describe your product(s) or service(s); repeat them, but in various ways. Moreover, if your business is not well-known to people in the area you want to target, make your Home Page (index.html) a complete advertisement on what you are offering.

     Don't fear that your page might look unsightly if it contains a lot of body text. It won't look the slightest bit unsightly if you use well-balanced tables and mingle some little images hear and there among the text. If most of the people in this country have never heard of your company or your product, you must inform them, and you have to do most of that informing with readable body text, regardless of how you expose the text — even in button titles, dropdown menus, alt descriptions, etc. Readable body text provides more than half of what is essential to pump up your site's ratings so your site can be found easily on search engines.

COMPREHENSIVE EXAMPLE OF TABLED TEXT AND IMAGES:

At Harvest-Equip, inc., we also include inside our folder

of used or preowned farm implements many machines of interest, particularly for the end-of-summer farmer who has to stretch his day long past suppertime.

For many farmers
Farm with inexpensive secondhand tractor seeding fields

working the fields
after sundown,
only reliable equipment will finish that important work.

Vertical and horizontal balance of readable text and images, and the TABLE and TD (table data) areas, must be fixed by their attribute, position, and dimension values (font name and font size, image alignment: align=, width=, height=, vspace= or hspace= if any, and border=, table alignment: =left, =right, =center, and table border=, TD valign: =top, =center, =bottom, TD align: =left, =right, =center, TD rowspan= or colspan= if any, table cellspacing=, cellpadding=, and width=) so that your table's entire presentation appears picture-postcard-perfect and as identically as possible in both Internet Explorer 4+ and Netscape 4+ (a Netscape-Mozilla browser not too unlike the FireFox browser). Version 4 of I.E. and Netscape browsers can be, or at least used to be, downloaded free from several Web sites.

     If we exclude the hyphens in the above tabled readable text, we've already used fifty-one words, including keywords and key phrases — used or preowned farm implements, and reliable equipment. Now, hover the little images to see a few corresponding keywords and key phrases generated by the alternative description (image alt="values").

     I prefer a minimum of 500 body text words, which allows me to use many keywords and many key phrases, repeating keywords and key phrases three or more times, not using exactly the same wording in each phrase, but paraphrasing (rewording) and spacing these repeats conservatively throughout the page. I paraphrase these key expressions because many search engine spiders view exactly repeated keyword phrases or keyword sentences as spam.

     Most spiders calculate the number of readable keywords and key phrases used in the body text, with the number of keywords and key phrases used in the meta tags, compute by an algorithm of sorts, and then determine a reciprocal relationship between each word and phrase, the readable page — and finally the page and its source code combined.

TIP:
     If you begin with an 80-word Home Page and it receives very few (if any) visitors, it is very time-consuming, after you've changed your mind, to influence search engines to readjust your Home Page's ranking, after you've transformed it into a several-hundred-word Home Page.

A Hypothetical Example on Results, also known as Keyword-weight results:

     If you used the word automobile twice in your readable body text, once as an image alt="value," and once in an open-end Select dropdown menu Option, a spider might read the word automobile four times in the body source code and once in each meta tag.

     If you used a total of 320 readable words in the entire viewable page, including the dropdown menu and the alt="value," your ratio for the word automobile (having been used only four times) would be 80 to 1, which would render the word automobile a rather weak keyword in a meta tag containing 50 or more words. However, if you used the word automobile a total of 10 times, well spaced within your source code, your ratio for the word automobile would be 32 to 1 (theoretically found once within every succeeding group of 32 words), which would render the word automobile a much stronger keyword. Bear this paragraph in mind while studying Rule 76.

     Again, don't fear that your page might look unsightly if it contains a lot of body text. Click here to view a 600+ readable words Home Page taken from a Web site I might sell, or terminate from the Web, allowing me to pursue newer interests. Then enlarge the popup browser window and scroll to its bottom. READ FURTHER:

     Take note of the LEAD ANNOUNCEMENT (Rule 25.) inserted decoratively inside the upper section of the Grecian porch. A near cousin to the LEAD ANNOUNCEMENT is located between the credit cards. Furthermore, I used fewer than half of this tutorial's optimizing techniques in that Home Page, yet the site and several of its pages rose to first- and second-page presence within the first 90 days in most the major search engines, and as of September 2005 have remained there. Check its source code for many tips and elements that trigger positive search engine responses.

VERY IMPORTANT: Some engines will not index a page unless it contains a minimum of seventy-five (75) to a hundred (100) readable words.

28. If you didn't NOTE the Page Hit Counter displaying the number 18,184 near the bottom of the popup page you just viewed, click the above "Click here to view a 600+, etc." link again, and NOTE the additional keywords above and below the counter. As often as possible, while building any page, think additional keywords applications.

29. Insert a summary into the end of all table tags, <table>, using words or a phrase relative to your product(s) or service(s), but keep the summaries brief and in lowercase letters. Spiders also read summaries. Do not place summaries into any other tags. We'll cover the exception to this rule (The In-line Title) in a moment.

EXAMPLES OF TABLE SUMMARIES:

<table align="center" border="0" cellspacing="0" cellpadding="3" width="100%" summary="wraps top cheap used cars links">

     Or found near the bottom of your page:

<table align="left" border="0" cellspacing="0" cellpadding="3" width="740" summary="surrounds lower discount new and used autos links">

30. Always use the numerical reference # (often referred to as the pound sign) in all HTML color values: #0000ff. If you don't use the # symbol, some browsers will reject the color and, believe or not, possibly blank out an entire section of your page. Remember the live reviewers!

31. Always write all tags and their content, all file & image names, and all summaries, in lowercase characters. This rule, however, does not apply to names of specialty elements, attributes (className, fontSize, fontFamily, etc.), and values, and excludes alternate descriptions: alt="values," text in alerts, and other special values. The biggest reason for these lowercase characters is that servers usually translate code case-specifically (or at least most of them do); and, if an image is written in the source code as APPLE.jpg, and the actual name of the image file is apple.jpg, the image will not appear in many on-line browsers.

     Always writing your source code in lowercase characters (another plus with spiders) will discipline your source code writing and generally ensures perfect loading of your pages. Of course, because of capitalizing first letters in first words in sentences and in special areas of text, a discerning programmer would not write all the source code in lowercase characters.

32. Another professional, AND EXTREMELY IMPORTANT, technique (and allowed by engines) to add keywords or key phrases for spiders to index is to name all hyperlinks (links), folders , files, and images relative to your products or services (except spacer GIF images and your main images folder, unless otherwise inspired):

EXAMPLES:

<a href="florida_new_used_chevy_cars_trucks_sales.html">Fl. Chevrolet Auto & truck sales</a>
florida_new_used_chevy_cars_trucks_sales.html
ford_truck.jpg
car_waxing.css
images
images_preowned_luxury_autos
cars

     You may even call a target page or a target image across several keyword-titled folder levels <a href="cars/fords/galaxy/galaxies.html">Ford Showroom</a> to increase your keyword count and site validity.

     In your Web site's on-line file manager, using file or folder names with nouns or adjectives divided with underscores ( my_good_image.jpg ) is indeed allowed. All servers and search engines, to my knowledge, translate the underscore as a blank space, consequently reading each word in the file name as an individual word, and certainly to the benefit of your site's ranking. Actually, many spiders read whole words even if they're not underscored or hyphenated.

33. Place alternative image descriptions (alt="Describe image") into every image tag, including-spacer GIF image tags: <img src="images/spacer.gif" alt="spacer" width="0" height="15" align="absmiddle" border="0">. Alt values are read and usually indexed by spiders. Be careful, however, not to overdo the words you use in Alt values. Keep the Alt words to a minimum, or spiders will read the values as spamming the index.

<img src="images/blue_ford_truck.gif" alt="Top - condition azure Ford truck for sale in Florida" width="170" height="75" align="absmiddle" border="3">

34. In-line Titles, used sparingly (at widely spaced intervals) also can be used to add spider-readable body copy to your page.

     The <span title="The Alps are mountains." style="color:#0000ff" ">Alps</span> are beautiful.

     The title The Alps are mountains. appears if the visitor hovers his cursor over the word Alps in the sentence "The Alps are beautiful." I've colored this example blue, but try hovering it.

     Use the above method sparingly and, somewhere in the page, let your visitors know that this application (referring to predetermined or special words) is in the page. Although this is not an issue, there are some Mozilla browsers, not Internet Explorer, however, which lack support for the in-line Title. Including an Alt tag will remedy that 'lack' potential.

35. Place links (also called hyperlinks or Web links) to your Home Page and all your subordinate pages (images, CSS or HTML buttons, or text links) (14 or more links preferred) as near to the top as possible, in all pages (on the left or the right or across the upper-section of each page), and try to include an outside link or two to Web sites of one or more well-known and honorable corporations whose business is relative to the contents of your site but does not present any competition to your market. A bottom outside link for any products or services page might be, but check it out first, Credit Fraud Protection americanexpress.com. Contact americanexpress.com for further details.

     Neither Java applet nor JavaScript links are suggested, because you want the spiders to find the shortest path to your links, and you want the links to be as actively HOT as possible. Applets and JavaScripts also take a bit more time to load into a page and often tend (or at least in theory) to suffocate link elements, but might be added (for beauty) anywhere in the site after it's been on line and established for several months.

     Many spiders follow all the links contained in a Web site, often searching for pornographic content to reject. However, reputable outside URL links (which make your site look more popular) mean more readable text, more indexing, and higher Web site or page positions for your site in the engines.

     Two pieces of advice to heed: 1: Check your site for DEAD links occasionally, as DEAD links can lower your site's popularity with some of the search engines. 2: Never join an on-line link-swapping cooperative, because you never know what is really offered on some of the member Web sites, and you never know all the member Web sites your link is spotlighting. On top of which, link-swapping cooperatives are not always appreciated by search engines.

36. ALWAYS place identical URLs of the upper-page links, but as text links, such as: Home, Contact Us, etc., at the bottom of each page and just above the (found in your Home page only) copyright © notice.

37. Make sure you write all the links found in the Home Page, unless you choose otherwise (possibly omitting the outside Web site links), into all the other pages on your site (major plus with search engines). These links allow the visitor to enter your site through any of its pages and still navigate to any service or product on your site.

38. It is also handy to include a Site Index (sitemap.html) among the links. This is a fast-opening page, which should be mostly textual, shows all the links available to your visitor, and often speeds your visitor's navigating quickly to what he or she desires to find. A Site Index also gives some spiders more text and all your links to confirm, index, and archive at once.

39. Always try to include an About Us page, which adds confidence to your visitor, and an Our Policies page that includes your company's privacy policies and how you use the customer's information, which adds even more confidence to your visitor. These pages give spiders more readable text, and allow them to validate the USEFULNESS of your site, after which, they may view your Web site as more professional than others in the same category, and list your site higher in the index.

40. Form Page, Section A: ALWAYS include a Form page, which allows the visitor to write you a message or select a variety of choices, and send — with one click — the Form to you. A Form page is found in all professional Web sites that are available to the public. Try to avoid using a mailto: tag, <a href="mailto:email@???.com">Email Me</a>, unless you're advised to use one.

     Before writing your e-mail address into the source code of the FORM POST container inside a Form page, download a simple encryption program, and encrypt your e-mail address.

     A good search term to locate an e-mail address encryption program might be: free download encrypt encode e-mail address encoder javascript email prevent stop spam. When you accomplish the encryption, and write (copy-paste) the new e-mail address into your Form's source code, it prevents (nearly completely) automatic Internet e-mail harvesters from grabbing your e-mail address off your site and then sending you tons of spam.

     If you replace all your e-mail addresses, with encrypted code, in your site, you won't have to worry about spammers, unless of course, you give your e-mail address accidentally to a mischievous party.

EXAMPLES — in both image and text format:

<input type="hidden" name="recipient" value="tom@myown.com">
<a href="mailto:tom@myown.com">

     The encryption decoded is tom@myown.com.

Click here to e-mail me

     Hover the above mailto link (Click here to e-mail me), which is an imaginary e-mail address encrypted in the source code, and read the e-mail address in your status bar. The source code address, nonetheless, still remains hidden from automatic e-mail harvesters.

     The following is the code for a subject line inside of a mailto Script:
<a href="mailto:tom@myown.com?subject=Reply from new 
used agricultural farm equipment site:">

     The reason for the pnopscotches ( ) between and closing each word, allowing no blank spaces between the words in the code inside the subject line is, without the pnopscotches, some e-mail clients cannot read "mailto" subject lines containing more than one word, and employing the pnopscotch makes all the words in the code's subject line appear as one word to an unpredictable e-mail client, thus showing each word as a separated word with a space between each succeeding word in the e-mail client's subject window.

     The actual subject line reads:
     Reply from new used agricultural farm equipment site:

     Form Page, Section B: Whether you use a Form Script or a mailto Script, try to always include a subject line in its source code, which some spiders recognize and can add to the site's archival information. The subject line is the line of text that appears in your mailbox automatically when you receive an e-mail message:

41. Unless otherwise advised, always include your business telephone and/or FAX number in your Home Page, your About Us page, your Privacy Policies page, and all your Form pages, such as: your Guest Book or your Contact Us page. Additionally, it's a wise idea to include a brief privacy statement inside all your Form pages, such as: We never sell or offer your information to outside interests.

     To increase the number of pages in your site, which will increase the amount of text for spiders to read, I strongly suggest that you include at least two of the following types of pages: "About Us" page, a "Privacy Policies" page, a "Guest Book" page, or possibly a "Shipping and Warranty" page.

     A semi-professional Web site (not a tutorial as described in Rule 52.) should contain at least 10 pages; a professional Web site — as many pages as possible (14 or more), programmed relative to your product, including those subordinate pages mentioned above.

42. ALWAYS INCLUDE a redirect tag in your Form Post container, which, after the user clicks "SEND," transfers him automatically to a thankyou.html page that has all your site's links, and offers links (search engine logo images or other types of search engine links) to a number of major search engines. This is a BIG, BIG PLUS with some of the major search engines.

43. Just beneath the text links and above the copyright notice (copyright notice is found only in your Home Page), provide active links to Microsoft.com and Netscape.com, Mozilla.org and/or .com, which allow the visitor to upgrade his or her browser.

     This is also a major plus toward getting your page ranked high in the search engines, with most engines, that is.

Example:

This site tested successfully in both
Netscape Communicator^® and Microsoft Internet Explorer^®

Copyright © 2005 by John & Jane Doe

     As of this writing, I have yet to use the registered trademark in any of my sites and have yet to be contacted for not using it, but I've placed it in the above links as an additional example.

44. To add more body copy (and without cluttering your page) for the search engines to spider, find and use a JavaScript that allows text to appear in a textarea window when a visitor hovers the cursor over a link (image or otherwise). The same can be accomplished with CSS, and even with html.

     The below textarea-readable-text setup, on the other hand, and which you may use freely, is built in pure-and-simple HTML, not JavaScript. We begin with some rollover-activated keywords already inserted in the textarea, using products or services keywords and phrases (hover the textarea to view text changes). To see more readable text changes, using more products or services keywords and phrases, hover your cursor slowly up and down over each link beneath the textarea window. Check the source code of this page to see how the textarea and hover events are programmed.

     We've used seven different sentences, employing a variety of products or services keywords and phrases, and this application can be placed anywhere in a Web page, especially above or beneath your bottom text links, and works well in both Internet Explorer 4+ and, except for hovering the textarea itself, in Netscape 4+. At this writing (1-24-2012), my FireFox browser fails while hovering the text links. Maybe I need more plug-ins. I'm currently using Internet Explorer 8.

Welcome to our on-line, buy-and-sell car lot.
Our Products            More Products

45. When using dropdown menu Select methods, keep Option tags open at the end of each Option, and add a space between the Option tag and the Option title (Alabama). Many search engine spiders will read the Options (which are usually keywords or their subordinates) as readable text, thus improving your page's ranking.

<form>
<select>
<option> Alabama
<option> Alaska
<option> Arizona
</select>
</ form>

     If you do not use the End Option: <option> Alabama </option> tag, spiders will be more apt to index the Options' keywords, in the above case increasing your business's geographical perimeter. Furthermore, If you include in a Web page the names (in proper noun form) of your targeted states or countries, also include their abbreviations (See paragraph L. in Rule 76, referring to how to use and include abbreviations).

46. For faster downloading of your Web pages, and because many engines can determine and be critical about page-loading time, compress all your images and remove their internal comments, if there are any, except an internal copyright notice, if you prefer to leave it. If your image editors cannot perform compression, there are programs that compress images or remove internal comments from images and, using a relative search term (possibly: image editor compress images remove internal comment free download -trial), can be found and downloaded free on line.

WARNING: Do not over-compress images to the point that you begin to see tiny pixels and the image begins to appear mentally unbalanced. Live reviewers* are also critics — and often rather fussy about a site's appearance.

     Nevertheless, purposely placing a related product name or product comment (always including copyright and date) inside an image (usually incompressible), which can also be read by many spiders, might also be indexed to your site's advantage.

     The below version of the farm tractor GIF image contains an internal, trailing comment that reads, "new agricultural farm equipment image copyright 2005" The internal comment MUST BE VERY BRIEF AND IN SENTENCE FORM. The image's internal comment is not readable inside the source code of a page or just by looking at or hovering the image, but spiders can read the comment 20-20.

Click inside this line to read the tractor image's source code.
NOTE: The internal comment is at the very end of the code.
When the code appears, to get to the comment quickly,
do a Find for the word new.

     Because I separated the G from the IF (GIF to G IF) at the beginning of the image's popup source code (now with a .txt extension), so you could read the code, I don't believe the source code version of the commented tractor image can now be corrected, the extension changed, and the image restored, at least not without a reasonable amount of effort.
47. Try to keep your Home Page size (all images and source code combined) less than 40 kilobytes because 40 kilobytes used to be widely considered optimum. If, on the other hand, your source code size totals 50 or 60 kilobytes, don't worry; with the current variety of high-speed Internet connections these days, it's very common.

48. Spell-check all words in your meta tags (spiders look for understandable words), unless you feel you must misspell some of the more important keywords to accommodate people who misspell, accidentally or otherwise. Misspelled words should always appear at the end of the Keywords tag and, once in a while, but only if you feel it's absolutely vital, near the end of the Title container or the Description tag.

     Also check punctuation in your readable text; and, if it happens to be, un-format your source code from the following formatted appearance:

      <p>The quick brown Cadillac.</p>

            <p>The quick brown Ford.</p>

      <p>The quick brown Chevy.</p>
to the following, more advisable appearance:

<p>The quick brown Cadillac.</p>
<p>The quick brown Ford.</p>
<p>The quick brown Chevy.</p>

     Un-formatting helps lower the page's kilobyte size, gives a neater and more readable appearance to the source code, is another plus with live viewers,* and another spider point.

49. Write your source code as neatly and as informatively as possible. Moreover, always offer the visitor a way to Reset (Clear the Form) in all Form pages. This writer's contact Form e-mailer is found near the bottom of this page.

50. Add your site's URL (domain name) to its product-related Web directories located in your geographical area, for example: floridabusinesses.com or oregoncampsites.com.

     If you're more interested in local business, make sure to add the name of your city or town, your county and state, to your readable body text and to your meta tags. If done correctly, you can virtually guarantee first- to third-page presence when a searcher uses both the name of the city and your product name and your state's name in the same search term. Keep this in mind as you proceed into this tutorial.

51. Avoid using splash, gateway, or doorway pages (all which theoretically provide more entryways to your Web site). These types of pages can tend to discourage higher search-engine ratings, as text highlighted in medium spring green in the third paragraph of rule 52 declares.

52. I know this sounds burdensome, and you might think it unimportant, but in addition to your e-commerce site, you should seriously consider building two 3- or 4-page Web sites. Make one of them a free tutorial on something very useful for computer or Internet users, but include key phrases and keywords pertaining to your product or service. Then build one 3- or 4-page free tutorial Web site for people who might be purposely looking for your type of product or service, and load it with key phrases and keywords.

     To prevent the job from becoming overwhelming, you don't have to build both 3- or 4-page-tutorial sites before uploading your new e-commerce site, but one tutorial really should go up before the main site does.

     These are not considered splash, gateway, or doorway pages (often shunned by today's search engine spiders and are just as often damaging to the ranking of your main Web site). Regarding your free tutorials, however, to a spider, the number of pages (4 or more preferred) in each tutorial site represents a complete Web site, not just a floating Internet page hosted on some obscure server.

     Then add one link — pointing to your new e-commerce site — near the top and one near the bottom of your new tutorial site(s), and upload the new site(s) to a free Web site host, such as freeservers.com, which use their own servers. Or purchase new domain names for your new tutorial(s), and diversify your Web site hosts.

     Whenever possible (a word to the wise), try not to place these new domains on the same server that nests your e-commerce site. For example: Ask your Web site host to place these tutorial(s) on another of his servers. If you don't already have a Web Site host, do a little research before you choose a reputable one (See Rule 53). Some Web site hosts, or their servers, might not have the best reputation (due to a past record of harassment or of using his equipment for spamming) and could be cold-shouldered, listed under "blacklisted web sites," or altogether boycotted by major and minor search engines, decreasing your site's chances for a high ranking.

     Now, back to the tutorial business. Add a couple more links — from the tutorials — to other sites (well-known sites are sometimes best) relative to your new e-commerce site, but not selling anything unless their product is far more expensive than yours is. Or, just as productive, point these extra links to sites that have nothing to do with your e-commerce site but are well-known sites, anyway, like "Get Free E-Mail at Juno.Com," or a URL of a famous motel chain, unless, of course, your Web site publicizes your motel.

     Place all these extra links near the top of your tutorials and again at the bottom of them. Furthermore, near the very bottom of your tutorials, place a group of six or seven text links — to major search engines only. Spiders receive joint intellectual effort very positively.

     Program each tutorial, using a few images but a multitude of keywords and key phrases (repeated and well-spaced throughout each Tutorial, but less keywords and key phrases in the first tutorial) pertaining to your product — for higher search engine ratings — and submit the sites a week or two before you submit your e-commerce site. By employing this method, you've just told the spiders that your e-commerce site is already gaining popularity — a great plus for higher rankings, especially in the major search engines.

     Finally, somewhere within the body text of the Home Page of your new e-commerce site, place reciprocal links back to your two tutorials.

     One of the best ways to insert the reciprocal links is to simply write hidden text links into your Home Page, a wee deceptive, but very legal on the Web because technically, nothing is hidden from the spider or the visitor.

<a href="http://www.your_tutorial.com">

     Blend the text links into a sentence referring to your tutorials, but remove the default underlines from the text links, write the link color correspondingly to the surrounding text color — to avoid a visited link color — and always include the http://www.your_tutorial.com (first and second tutorial respectively) inside the links.

     In the above sentence, for example, the words tutorials and underlines are actually active text links. The default link color has been written as Black, and the underline has been removed, both accomplished through the use of in-line Style attributes and their values. Works in both Internet Explorer 4+ and Netscape 4+, but appearance should be tested in the newer Mozilla FireFox browsers. If you have yet to do so, click one or both of the hidden links.

     The odds of someone clicking one of these links are almost nil. Even if a visitor does click one of them, your e-commerce site hyperlinks near the top of your two tutorials will enable the visitor to return to your e-commerce site. Check the Scripting for these links in the source code of this page.

     While conveniently near the subject of the Mozilla FireFox browsers, depending on the security settings in a user's Mozilla FireFox browser, there might be either some applications that function not at all or only half function. The same can occur using Internet Explorer or Netscape. Moreover, both off and on line, under high-security settings, always check your Internet Explorer work, and against as many other browsers as possible.

     Although it may appear that Internet Explorer is suffering from new and more numerous competitors, it, for many years to come, barring any unforeseen Microsoft catastrophe, will more than likely remain the most used and the most popular browser in the world, and probably will always be able to read and render successfully more JavaScripting calls and CSS calls than most of today's spin-off browsers.

53. One of the best ways to find a reputable Web Site host is to visit a major search engine (or three) and search for a product not exactly like yours, but relative to it. Then go to a Web site (and there are many of them on line) that will check the domain information of the sites that appeared first, second, and third in your search, but not the Sponsored Link sites, which pay for high ranking, and which generally appear at the top or right side of your browser.

     The domain information should also disclose the name of the hosting company for each of the three sites, such as: the hosting company for rollsroycebentleysforsale.com would show as Hostassured.com. Get in touch with those hosting companies, tell them you're shopping, who sent you, and ask for site hosting details and costs.

54. Whenever possible, and located preferably in your Home Page, include a photograph or something useful for the visitor to download without having to pay for it. This is an extra interaction and is readily considered by many spiders as an unselfish gesture; and, you can then legally include the word free, or the phrase free download, somewhere in your Home Page and your meta tags.

55. I've mentioned photograph, allow me to also mention that it's a very good idea to include one or more PHOTO GALLERY pages (and maybe one page for little 5-second MPG movies), using a group of thumbnail photos in the Page(s), and popup pages to enlarge the photos, or movies. Not only have you added a subordinate page or two to your Web site, but you've also given spiders a greater field of keywords and key phrases to index, and have shown spiders more visitor interaction in your site.
THE POP-IN IMAGES

Copy this pop-in-page image source code, but change your two pop-in images.
In the source code, do a search for the term:
I just remembered,
which will bring you immediately to this location in the code.
Hover and check the change of alt and/or title messages after each image change.
56. If you can, and it does not go against your principles, add a little clean humor somewhere in your Web site. This goes a long way with most people, relaxes them a bit, and is not rejected by search engines.
Some More Never Do's:

57. If you are not 100% qualified to develop frames-styled Web sites or frames-styled pages guaranteed to capture high search engine rankings, never use a set of frames anywhere in the site, unless you, or your client, is willing to pay big money for search engine Bid-for-Hits or Pay-Per-Click accounts.

     Nevertheless, be sure to check out the "iFrame_Loader" app in the "_tutorial_extras" folder. It turned out to be a real search-engine bomb but might someday prove profitable.

58. Never use a huge image for the background in a Web page (low on the "Good Stuff Guidebook" scale with spiders). Huge images render differently in various monitors, and a huge background image viewed in higher monitor resolutions tiles itself, often defeating the presentation by displaying the borders of the image.

     A large background image tiling itself could cause a confusing appearance. Moreover, in the past, Netscape browsers were alleged to have reduced JPEG images to 256 colors for faster page loading, a process which somewhat shrinks JPEG images and can offset the balance of readable tables and body text areas containing JPEG images. If you feel you MUST use a HUGE image (not as a body background), slice it into smaller images; and, for faster downloading of your page and images, always compress the sliced images.

     For this reason, I've included the "Splitz! Image Slicer" (not included with this free presentation) with this package. Splitz! (still possibly a free download) also compresses the sliced images simultaneously — in real time and, after saving the final output, leaves you no additional or unnecessary image-compressing work. Furthermore, the more links or images in a page (though not always reliably reported), the more hits recorded by the engines in behalf of your site. (you might visit xat.com for a great .jpg compressor. I've used one of their compressors for years—very successfully.

59. Never imply anything negative anywhere in your site. I once saw a Home Page in which the first readable product statement declared: "Something inessential but conducive to pleasure and comfort." The word, "inessential" IS NEGATIVE. Sounds like: "Well, I guess we really don't need another (your goods or services)." Why talk potential buyers out of a purchase before they get deeper into your Web site?

60. Never use a background color (bgcolor="#ffffaa") that is also used as a border or font color (font color="#ffffaa"), anywhere in a page. Many spiders will assume you're hiding text, and might disqualify your Web site altogether. Disqualification of a site can also occur because of extra-tiny text, which also might seem suspicious to a spider; and all spiders, as we know, are indeed suspicious.

61. Never forget to include the end tags </font>, </p>, </td> at the end of each content and, whenever possible, on the same line.

<p align="left">We have good cars and trucks.</p> The </p> on the same line.

62. Unless your business is known throughout the world, never employ Flash animation in your Home Page nor use a page redirect (known also as a hyper-refresh: http-equiv="refresh") from anywhere in your Web site, except in your Form Post tags (See Rule 42). Both of these applications (innocent as they might appear) can restrict some of the search engines in the indexing of your site, and it may never be found.

63. Never (as mentioned under TIP: near the beginning of this page) re-submit your site or any of its pages every so-many weeks or on a monthly basis (that is to say: repeatedly). Make speculative changes, and re-submit pages only if you think your rankings are dropping, or that your site can gain ground. Moreover, never optimize a page for high ranking, and then replace it with another page once a high ranking is achieved. A spider's breakfast is destroyed swiftly.

     A sub-rule to the above: Web sites with content that never changes are hit far less frequently than those with occasionally updated content are. Although I might sound as if I'm contradicting the above paragraph slightly, once every month or so, you can choose to change an image or two, or edit some of the text, at least in your Home page and, possibly for more profitability, in one or two of your product pages. These days, many Web sites are search-engine spidered 20 and 30 times a month, if not sixty times, automatically, especially by the major engines.

64. Unless your business is known throughout the world, never forget that unless you add a lot of keywords and key phrases to your Home Page, your Web site might not be found on search engines and is no more than an electronic business card, destined to be not findable in any search engine index or directory. You would then have to purchase magazine space or simply tell your clients about your site. Moreover, you would have to give them your URL (Web address) personally.

65. Never argue with, or harass, people behind the search engines, or your entire Web site and any Web site you may develop in the future could be rejected completely or find itself black-holed or blacklisted forever, or kicked off the Web site's server. Many Internet spiders, and internal programs used from the back end of some (but certainly not all) well-trusted and sophisticated Web sites, have a habit of logging your computer statistics, such as your computer's serial or registration numbers and much more during the sign-in or sign-up process. Simply put: Always be friendly.

66. Never be unprofessional.

67. Always submit your Web site manually to each of your preferred search engines (in the beginning a minimum of 30 engines, including dmoz.org "Open Directory Project," owned by AOL, the last I knew). I say manually because many engines (though some of them offer this service) shun automatic bulk-site-submitters.

68. Always submit your site to lesser-known search engines or directories first, which will hit your site to confirm its existence. After which, when you finally submit your site to engines or directories like Google, AOL, MSN, or Yahoo, their spider will read your site as already hit by many other engines and will usually rank your site a point or two higher, based on this pre-traffic.
Bottom Lines:

69. Now, when you have finished optimizing your Web page, double-check these instructions against your work. Nevertheless, not all the herein-written rules have to be employed in your site or followed to the letter; and you certainly are welcome to modify any of the examples.

70. After your site has been on-line for a month or so, make a few changes (which you'll probably do in the beginning, anyway) in the meta tags and the body section of the Home Page and possibly a few other pages. This tells the search engines that you're updating information for them to re-spider and index. The major spiders, when they next visit your site, will index the changes automatically, with no need for you to re-submit your site, or a page, to them.

71. AN IN-LINE EXTRA:

     You're free to copy-paste the following Script directly from this browser window, and use this Script anywhere in a Web page, but in this case not in the head section of the source code. The Script works well in both Internet Explorer 4+ and Netscape 4+.

     The following example presents an in-line document.write tag, which changes the viewed page to literally any other page but is not called from an external file.

     All information viewed is solely self-contained within this file that you are currently viewing; but, used in a Web-store type of site might be contributive to search engine spiders, as a spider would then read product facts and material from two pages inside the one page.

     Nevertheless, an in-line document.write tag is great for adding a little extra text for spiders to index, but not a ton of text. Try to be reasonable.

Copy the following code downward from the next line,
<b style="font-family:arial,helvetica;font-size:16pt;letter-spacing:1px;background-color:#ffff00">

Click

<a href="JavaScript:document.write('

<html>
<head>



<body bgcolor=\'#0000ff\'>

<b>THIS IS IT!<br>

This is more.</b><a href=JavaScript:history.back()><font face=\'arial,helvetica\' color=\'#ffff00\' size=\'4\'>Go Back One Page</font></a><br>

<center>

<img src=images/farm_tractor.gif></center><br>



<blockquote>

<b style=font-family:arial,helvetica;font-size:12pt;letter-spacing:2px>

Anything at all can go before or after the above image as long as you omit the double quotes and INCLUDE A PNOPSCOTCH OR A BLANK SPACE in the JavaScript:document.write line of code.

</body>

</html>')">

HERE</a> to EMPTY OR CHANGE this page.</b></center><br><br>

to the end of the above line. Then paste the code into a test source code (tester.html), and try it for yourself.

TRY THE BELOW WORKING EXAMPLE
Works in I.E. 4+ and Netscape 4+.
Click HERE to EMPTY OR CHANGE this page.

72. AN IN-LINE EXTRA-EXTRA:

     The following is a document.write HEAD section Script, which allows additional text for spiders to read. If you feel like it, you may also copy-paste this Script directly from this browser window. The Script works well in both Internet Explorer 4+ and Netscape 4+.

Copy the following code downward from the next line,

<html>
<head>
<title>Tester</title>

<Style Type="text/css">

</Style>



<Script Language="JavaScript">

</Script>

</head>
<body>

<center><br><br>

     The below button is functioned from the document.write Script in the head section in this page.

<form>

<input type="button" value="EMPTY OR CHANGE PAGE" onclick="ClearPage()" style="font-family:arial,helvetica;font-size:13pt;color:#ffffff;background-color:#0000ff;line-height:28px">

</form><br><br>

to the end of the above line. Then paste the code into a test source code, and try it for yourself.

WORKING EXAMPLE SEEN BELOW

73. You may add even more keyword text, readable by many spiders, by downloading and employing a FREE JavaScript scrolling text message window (text box) somewhere in a page, or a FREE JavaScript status-bar message. See the head section StatusBar JavaScript code in this page, but follow the instructions found immediately beneath the code if you use it in your Web page. The below button when clicked will produce a status-bar message in the status bar of this page. Works in I.E. 4+ and Netscape 4+, but not in some Firefox browsers.

Click your Refresh function to stop the status-bar message.

NOW FOR A TRIPLE-POWERHOUSE:

74.

Inserting Hidden-But-Not-Hidden
Spider-Friendly Multiple Keywords, version A:

     The following setup demonstrates a rather elaborate approach to adding keywords or key phrases to a Home Page, but the setup is a very effective site-position enhancer.

West & Central Illinois and Worldwide New or Preowned Rolls Royce & Bentley Sales.
Tour Our Deals!

Or, to vote for our Rolls-Royce/Bentley autos site, select

Favorite Rolls-Royces Favorite Bentleys Popular

Good Sales Incentives: Informational: or, Just Entertaining:

     This table block of information restates (but more inside of the code than outside of it) the names of the makers of the vehicles, their model names, and a select group of years, which, in the above case, are only those the owner of the Web site prefers to handle.

     Can you find twenty or more readable keywords in the above table block, not including the content of the dropdown menus?

     These days, all Select menu words (if programmed properly: See Rule 45.) are read and indexed by most search-engine spiders. You'll also notice in the above setup a choice of how the site affects the visitor (Good Sales Incentives, Informational, or, Just Entertaining), and spelling variations — singular and plural product names.

     Unfortunately, however, allegations pointing to one major search engine (but as of mid-2005 merely allegations) have suggested that if you pay them for hits to your site and after a while cancel your account, even with the greatest and most efficient optimizing techniques employed in it, your site could suddenly find itself listed well to the rear of that particular search engine's index, with only a few choice search terms available to the public.

     No problem, however, if you've submitted your site to a hundred or more search engines, which would more than fill the gap. I suggest (though labor-intensive) three hundred engines or more; and all the world is in the know that you do reap from the seeds you sow.

75.

Inserting Hidden-But-Not-Hidden
Spider-Friendly Multiple Keywords, version B:

     Alternatively (and here's an opportunity to load MANY HOT Keywords and Key Phrases without cluttering or overdressing the page), you could place what would appear to be an innocent (and is indeed innocent on the Web) "Let Us Know Your Favorite Product in Our Jewelry Store" dropdown menu elaborately listing several of your products from which the visitor could choose.

Let Us Know Your Favorite Product in Our Jewelry Store
I Like Luxurious

     By using this application sparingly, more keywords and key phrases are made available for indexing. Furthermore, to be accessible to the entire U.S.A., or the world, you'd include one or two Select dropdown menus from which the visitor could choose a home state, a country, or both. However, you'd also have to inform the visitor that

Selecting a Product or Clicking the "Send It" Button is Not Required.



     Regardless whether the visitor makes a selection or clicks a button, a couple of Select dropdown menus (as seen above) give the search engines a broader geographical base (indexing for your domain every state in the country and most of the countries of the world — apx. 237 countries in the above dropdown menu) and repeated product names and phrases to index for user searches and information.

     Incidentally, note the "Title" arrangements for the above Rolls Royce / Bentley input fields. If you use a setup like this, consider relative arrangements. Moreover, another tip to the wise — try your best not to exaggerate or overdo your choices of keywords or key phrases.

76. The Virtually-Unknown Algorithm for Body Text:

A.     Simply put as possible, let us say that a number of images (not seen in this example) and a lot of body text (readable words, without the Lead Announcement) have been written into a Home Page, and the following two blocks represent the first two tables, and all the important keywords found in the rest of the page.

B.

     John Doe has been designing jeweled pieces as a master goldsmith for years. All of his designer jewelry for sale includes an endless array of luxurious opal (high-quality Australian opals) rings, affordable diamond necklaces, reduced-priced gold pendants, and gemstone-studded silver bracelets, also covering a large spectrum of watches and earring designs, and at a reasonable discount price, whether ring, necklace, bracelet or watch. Free estimate given on all jewelry.

C.

     High-quality 18 and 14 karat gold & platinum - and silver - jewelry, formed in working areas of Mr. Doe's shop, always results in his clients sharing a respectable word to lovers of fine jewelry. Gemstones without number, such as Australian boulder opals, diamonds and emeralds, and so many more, add an exquisite balance to each unique creation.

D.     The programmer used about 620 words in the entire page, far more words than are found in the above two blocks of text, but all the words now have to be reduced to just keywords and key phrases and prepared for the Home Page's meta tags. The following paragraph illustrates the first reduction of the words to keywords and phrases, but which, as you'll see in this segmented example, remain in the same order as they appeared in the first two blocks of body text. Multiple occurrence words and keywords or phrases of lesser value have been eliminated.

E. jeweled pieces designer jewelry for sale, opal, high-quality australian opals rings affordable diamond necklaces reduced-priced gold pendants gemstone bracelets watches earring designs, reasonable discount price, ring necklace bracelet watch free estimate, 18 14 karat platinum silver fine gemstones, boulder, diamonds emeralds exquisite unique

F.     There is now a total of forty-three keywords (hyphenated words count as one word), and all of them are now in lowercase. Repeated words removed are opals, silver, australian, gold, high-quality, and three occurrences of the word jewelry. We now remove the hyphens (ignoring rules of proper grammar), which guarantees that all the spiders will see each word individually.

G.     NEVER (unlike the above two blocks of text) write the important keywords or key phrases too close together in your body text, as many spiders will think you're attempting to spam the index. However, in a large Home page, the more readable keywords and key phrases used in the body text, with only one occurrence of each keyword and each key phrase found in each meta tag, the better your chances are that your page will be positioned high in a search-engine's index.

H.     VERY IMPORTANT: Repeated words eliminated from the first reduction of the words to keywords are the words which were repeated after their first use in the reduced text.

I.     Now, with the final collection of keywords and key phrases (following the closest order in which they appeared), we'll compose the content of the Title container, never ending the Title with a period ( . ), but lowercasing ONLY the conjunctions and prepositions; such as, and, or, at, and for. We'll begin with the most important keywords and again omit several of the lesser keywords, to keep the title around 50 words. Then we'll attend to the Description tag (possibly 60 or more words) and the Keyword tag (possibly 60 or more words). When all three meta tags are completed, we'll arrange them in a group, as they would appear in the head section of a source code.

J. <title>Jeweled Pieces and Designer Jewelry for Sale, Opal, High Quality Australian Boulder Opals, Diamond Necklaces, Rings at an Affordable Price with Reduced Priced Gold Pendants, Gemstone Bracelets Designs at a Reasonable Discount Price, and Your Ring, Necklace or Bracelet is Here. Free Estimate on 18 14 Karat Platinum, Silver, Fine Diamonds or Unique Emeralds</title>
54 WORDS

K.     You'll notice that the Title content, though the words run in a fairly legitimate order, reads somewhat awkwardly. This is because I've omitted some commas where they normally should have appeared. If too many words are separated by commas, some spiders might see it as spamming the index, with nothing but products. Nevertheless, spiders do not look for perfect punctuation, but they do (but certainly not flawlessly) recognize basic order of words in sentences.

L. VERY IMPORTANT:Try your best not to use a period ( . ) too soon in the Title or the Description. Some spiders seem to be programmed to focus stronger on words found before a period ( . ), rather than on words found after a period. If this occurred, far less keywords would be archived, which obviously would inhibit a higher ranking of your Web site or page. Additionally, if you use the name of states, include their abbreviations: (Fl.), (Ny.), etc., but don't add the period: (Fl), (Ny). If you feel you have to add periods, for example, S.D. for South Dakota, place the abbreviation(s) near the end of the Title container and the Description tag. In the Keywords tag, however, use both forms of the abbreviations (sd), (s.d.).

M.     For the Description content, we use the Title container content, but we (now capitalizing only the first word of each sentence) rearrange the keywords and key phrases, but not too differently from the order in which they appeared in the Title; enough, however, to make the Description read as if we're not simply duplicating the Title - which is another form of attempted spamming.

N. <meta name="description" content="Offering designer opal jewelry and jeweled pieces for sale, and high quality Australian boulder opals, diamond necklaces and rings at an affordable price. Reduced priced on gold pendants, some gemstone bracelets, and designs at a reasonable discount price to you. Your necklace bracelet or ring is here. Free estimate on 14 or 18 karat platinum, fine silver, unique diamonds and emeralds.">
61 WORDS

O.     Again, but this time in the above Description, the wording, if read carefully, reads somewhat awkwardly, or at least it would to a professor of English. Wording such as this, however, is all but sanctified on the Web and, to the best of my knowledge, never rejected by spiders.

P.     Nonetheless, the context and syntax in your body text (unless part of a new-age or new-product or a particular trade or profession vernacular) should, to the best of your ability, be clear and easy to understand. Furthermore, try to avoid using super-high-tech words unless you're trying to appeal primarily to a super-high-tech community.

     Context and syntax is context and syntax, but if my junior high school English teacher (we're talking 47 years ago) were to grade me on my Internet context and syntax, I doubt if he or she (I never paid close enough attention) would pass me, other than on the way to the restroom. Don't allow this bit of humor to impede your retention in this tutorial; the high school thing just crossed my mind.

Q.     Now for the content in the Keywords tag. Theoretically, one's source code could contain any keyword whatever in the "Keywords" tag, and the spiders might not degrade the site for doing so. On the other hand, this is the twenty-first century, and electronic spiders are now stretching their legs into new shapes, possibly adding a finger or two. Food for thought.

R.     In the below Keywords tag, we now see all lowercase characters with spaces closed, for the fastest spidering (nanoseconds count on the Web), and no period (.) at the end of the Keywords content. These words are slightly rearranged from those in the Title container and the Description tag. I also included the keywords I had omitted from the Title and the Description and added two words at the end of the content, misspelled on purpose, which are not in the body text but are commonly misspelled — dimonds and braclets. All these additional words are accepted by spiders as simply extras.

S.     In the Keywords tag, try to consider as many misspelled words as possible — but only for the most important keywords.

T.     In the following Keywords examples, I separated the words pieces and watches, with a space, but only for a neater presentation in this HTML page.

U. <meta name="keywords" content="designer,jewelry,opal,for sale,jeweled,high quality,diamond necklaces,australian,boulder opals,reduced priced,rings,affordable price,gold pendants,opals,gemstone,bracelets,discount price,designs,reasonable,necklace,bracelet,ring,free estimate,14,18 karat,diamonds,emeralds,platinum,fine silver,unique,luxury,luxurious,high-quality,watch,earring,design,lovers,studded,exquisite,large,pieces, watches,designing,dimonds,braclets">
56 WORDS

V.     Now compare the sentence structure in the below Title with that of the sentence structure in the below Description, and the slightly altered sequence of words in the below Keywords tag. You'll see there is no great deviation one from the other in the order of individual words, and we've actually accomplished a reciprocal meta-tag algorithm (a mutually shared step-by-step problem-solving process) for spiders to decipher the body text reciprocally to their algorithm, because in reality, the body text was a plain-English cipher (a cryptographic system of words).

W.     To the page's visitor, the readable text simply reads as an elaborate advertisement, regardless of misused grammar; but to the professional Web site developer, the readable text is a cryptographic system of words. Get the Message?

X. <title>Designer Jewelry for Sale, Opal, High Quality Australian Boulder Opals, Diamond Necklaces, Rings at an Affordable Price with Reduced Priced Gold Pendants, Gemstone Bracelets Designs at a Reasonable Discount Price, and Your Ring, Necklace or Bracelet is Here. Free Estimate on 18 14 Karat Platinum, Silver, Fine Diamonds or Unique Emeralds</title>

Y. <meta name="description" content="Offering designer opal jewelry for sale, and high quality Australian boulder opals, diamond necklaces and rings at an affordable price. Reduced priced on gold pendants, some gemstone bracelets, and designs at a reasonable discount price to you. Your necklace bracelet or ring is here. Free estimate on 14 or 18 karat platinum, fine silver, unique diamonds and emeralds.">

Z. <meta name="keywords" content="designer,jewelry,opal,for sale,high quality,diamond necklaces,australian,boulder opals,reduced priced,rings,affordable price,gold pendants,opals,gemstone,bracelets,discount price,designs,reasonable,necklace,bracelet,ring,free estimate,14,18 karat,diamonds,emeralds,platinum,fine silver,unique,luxury,luxurious,high-quality,watch,earring,design,lovers,studded,exquisite,large,pieces, watches,designing,dimonds,braclets">

A1.     A Reminder: As I did in the above examples, whenever possible in your Title and Description, structure keywords inside your phrases, as search engines read individual words as easily as phrases, and people more use phrases containing multiple keywords than single words. Even if a search term contains obscure phraseology, engines will still retrieve Web pages that contain keywords found in that phraseology. Furthermore, never give false information when submitting your Web site. Not only do live reviewers* spot misinformation in a second, but search engines do, too, but in a nanosecond; and, they might misplace your site consequently.

A2.     Another point to remember, concerning the Title and Description, is to avoid using too many nouns in a row. Although it could read clear enough to the untrained reader, the phrase "list directory national international search engines (all of which can be considered nouns)" contains no prepositions or conjunctions and could loose you a few valuable points in the ratings.

A3.     A major shortcut to the above meta tag work, which also might over-optimize your site but can be used as a guide to super-optimizing a page: Before you begin planning the layout of a Web page, compose an empty Title container and an empty Keywords tag in the head section of your newly begun source code. Then, between them, compose your Description tag and use all the keywords and key phrases you plan to use in the page. In other words, the visible Web page is totally empty when you write the entire contents of the Description tag.

     For your new page, for example, if you wrote the above Description tag (section N.), you would cut the words from the Description tag and paste them into the Title container of your new page, capitalizing all your important words. You then would take every four or five words (each group after the next, keeping the word-order absolutely consistent with those in your new Title tag), open Microsoft Word, and expand upon the groups of words and construct them into conventional sentences of whatever length (somewhat brief is usually best). After which, you would join the sentences into a first set of paragraphs and arrange this first set of paragraphs inside (as you begin building the page) the TD areas of your initial Table — but beneath the Table containing the Lead Announcement.

     There being 61 words now in the Title tag (disregarding the suggested number of 50), you could end up with 13 sentences for the body. Three to four sentences per paragraph would render about three paragraphs to insert inside the TD areas of your initial Table — but beneath the Table containing the Lead Announcement.

     Although it will read as if you're kind of repeating yourself, slightly rephrase (reword) this first set of paragraphs (without altering the order of the keywords and key phrases) and add them somewhere in the page, perhaps in a Table below the insertions of the first set of paragraphs.

     Thereafter, any elements or objects you place into the page, along with the keywords or key phrases you begin in the body, will guide how you finally compose the Lead Announcement.

     This algorithm technique is super-high-powered, possibly too high-powered (extremely disciplined), because your keywords and key phrases in the sentences and paragraphs (having multiple centers of similar influences) in the body of the page run in the exact order as their original position now inside the Title tag, never deviating from their original position inside the Title tag. The only deviation (and then only slightly) would be found in the Lead Announcement and in the new Description and Keywords tags.

A4.     As we conclude Rule 76, bear in mind that the Internet-influence of each keyword and key phrase found in your meta tags' source code will increase as you increase the number of keywords and key phrases in your body source code. Nonetheless, always beware when grammatical modifiers begin outweighing keywords; meaning this: Thirty words (most of them nouns, none of them repeated, and only a few grammatical modifiers) in a meta tag work far better than eighty words (nouns, some of them repeated, many adjectives, conjunctions, verbs, and adverbs) in a meta tag.

END OF TRIPLE-POWERHOUSE

A Brief on Submitting Your Site:

     Patience has its rewards: Three or more weeks before submitting a new Web site, but a site that's already finished and uploaded or nested on your Web host's server (and about two weeks before you upload any reciprocal tutorial), you should consider sending a press release (news release) to your local newspapers and penny savers, announcing your site's URL, and its positive benefits. Running a classified add in one or more of those publications is also not out of the question, as well as handing out fliers or little brochures (handbills), locally or otherwise. Then submit the site's URL to some on-line (FREE) Newsletters and Bulletin boards. Then ask your out-of-town and out-of-state friends and relatives to visit your new site. All these endeavors and applications should harvest a few extra pre-traffic visits and link hits because of pre-exposure, which, when you begin submitting your site to engines, will make it appear all the more popular to spiders when they spider it for the first time.

     When you submit a Web site to a search engine for the first time, they usually spider it (nearly immediately) and validate the e-mail address you included. Also bear in mind that some spiders read only the meta tags, skip the JavaScript(s) and CSS, and then might spider only the first or second readable paragraphs in the body of the Home Page (See first paragraph in Rule 25). Some spiders read the entire page, while other spiders, such as Google's, read your entire site, last I knew, that is.

     When you submit a site, some search engines allow you to list only a limited number of words from your Title, Description, or Keywords. Do as they request, as their spider will index all meta tag content, anyway, and often show the entire Title or Description contents of sites to visitors searching the engine.

     To be ready for and to take the fullest advantage of this type of situation, always place your most important keywords near the beginning of your Home Page or any page and near the beginning of each meta tag.

     Once your site is on line, and a month or more has passed since you last checked your ranking, which seemed satisfactorily high in the beginning, visit the engines again to double-check the stability of that position. Make changes to your Web site only if your popularity has dropped dramatically from its first position.

     Or, better yet, wait another few days, and check its position again before making unnecessary modifications. Searche engines often re-spider and rearrange Web site positions up and down the first few weeks after a new site has been submitted.

     Another important item to keep in mind is that some search engines sell e-mail addresses. Therefore, about a week before you begin submitting your site, establish an alternate e-mail address (to be used only for irrelevant material mail) to give to the engines.

     To cruise faster through the search engines and directories while submitting your site, prepare a copy-paste NotePad file to use while doing the submitting. Then, if asked for, copy-paste your site's details into the input windows of your targeted search engine or directory's submission form.

     Current as of Thursday, October 13, 2005, the following are some of the major search engines or directories.

search.msn.com (Search MSN) or msn.com (MSN.Com), yahoo.com (Yahoo-an engine and directory), search.aol.com (AOL Search), alltheweb.com (FAST Search), google.com (Google), hotbot.lycos.com (HotBot), ask.com (Ask Jeeves), looksmart.com (LookSmart), altavista.com (AltaVista), lycos.com (Lycos), netscape.com (Netscape Search), dmoz.org (Open Directory), and teoma.com (Teoma, which, I believe, uses the Ask Jeeves search technology).

     Finally, try not to be in any big hurry to see your Web site listed on all your targeted search engines, as some engines, unlike Google and a few others, can take up to several weeks, or possibly months, before indexing a site or a page, especially if you're submitting it for first time.

End of A Brief on Submitting Your Site

SUPER IMPORTANT:

     When using any Scripting from within the source code of the tutorial's html version (which there is a lot of to use and often with minor instructions), ALWAYS double-check for errors I might have made. Like most people I know, I'm not exempt from making mistakes, especially after having written well over 17,000 readable words in this tutorial and over 20,000 in the source code of this html version.

     * Live reviewers are people hired by a search engine company to personally review and personally OK each site before it is indexed or allowed onboard.

     Though the job would be awkward and somewhat cumbersome, if you do use the "Select Your Country" dropdown menu, found in this page, you might consider alphabetizing the countries.

     If the Rules of this tutorial are used discerningly and discreetly, a Web site should (in relation to its directly or indirectly associated search terms) have no problem finding itself within the first three pages (if not the first page) of search engine hits, and on a very regular basis.

     The facts are in this tutorial; how hard you study, how well you comprehend what is being presented, how well you retain what you study, and how well you apply the knowledge, is up to you.

AS A LAST RESORT, HOWEVER:

     I do not suggest or support this idea at all, but if you feel that your Web site's Home Page hits are not as numerous as you think they should be, as a last resort, you might choose to consider this non-suggestion. It's an old trick that sometimes worked and sometimes didn't; but, gather all the keywords (without duplicating any of them) from throughout your entire Web site, and place all those keywords into the Keywords tag of your Home Page. At this point one might say, "Good luck!"

     I do not suggest or support this idea either, but only after applying the above non-suggestion, if your Web site's Home Page hits are still not as numerous as you think they should be, as a last and desperate measure, you might choose to consider a short-term "Pay Per Click" account. If you do, the first experiment with a Google "AdWords" and/or the like, or a "Bid for Hits" (Pay Per Click) account. After the experiment, if you feel that the effort is cost-effective, you might choose to consider continuing the account as long as it works for you.

     Finally, possibly, other than paying for hits, or partnering with or owning one or more search engines, if there is an additional technique which someone could apply to optimizing a Web site or Web page for high positioning (and there probably is), it must be incredibly uncomplicated, thus overlooked or obscured by more apparent techniques; or it has to either be one of the best-kept secrets in the world — or found only in the mind of God, to Whom I give full credit for giving me this knowledge, wisdom, and the ability to compose this tutorial.

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